Making a success of an e-commerce store isn’t easy. So, if you’re a few years in and your business is still running, you should be proud of what you’ve achieved. Now it’s time to take it a step further and push your business to the next level. It’s important to do this because you can get so much more from your business and your customers will remain keen. So, what do you have to do to ensure your e-commerce business grows?
Change Your Platform or Hosting
When you initially set up your business, you would be forgiven if you jumped at the first platform and host you saw that offered low prices. It’s important to keep costs to a minimum when you’re starting out. But if you’re finding that your website isn’t processing payments fast enough or you’re getting nothing from your SEO, it may be time for a change. Take your time and research different platforms and reseller hosting to find the right ones for your business.
Branding is so important to any business that wants to thrive. Your branding is what makes you recognisable to your customers. Most e-commerce businesses start out with little to no branding at all. Getting a branding package from a professional company could be exactly what you need to leap into the next stage. Branding works on everything, from your website to your products and your postage and packaging. If you’re planning on branding your business, you also need to make sure that your product pictures are professionally taken. There’s nothing worse than shopping on an ecommerce site and finding blurred pictures of the products you’re interested in. It puts shoppers off.
If your business relies on its website for its success, SEO is a must! It stands for Search Engine Optimization and it allows internet users to find your business when they use search engines. For example, if you sell children’s clothes in Cambridge, you need your business to rank in the search engine results when someone types in ‘children’s clothes in Cambridge’. However, SEO is an ever-changing concept and websites like Google often change their algorithms. That being said, if you’re finding SEO a challenge, it may be a good idea to hire an SEO specialist who can keep up with any algorithm changes and notify you accordingly.
Engage with Customers
A business is nothing without its customers and customers don’t tend to stay unless they feel valued. How often are you engaging with your customers? You can engage with your customers by asking for their opinions. Everyone has an opinion and everyone wants to share it; it’s the opportunity to share that’s rare. You can engage with your customers by creating polls or surveys via your website or social media. When you aren’t getting the engagement you want, nothing works as well as competition. Everyone loves getting something for free, so it should bring your customers and potential customers out of the woodworks. When it comes to running competitions on social media, it will also ensure that your posts have a bigger reach when users get involved.
Directing traffic to your website can be difficult when you do it all alone. Consider using some paid traffic sources to bring in the customers. If you’re already using paid traffic sources, take a look at what is working for you and make the most of the relevant search terms. Get rid of the search words and campaigns that aren’t working for you and invest more money in the ones that are. You can also use sponsored ads on social media sites like Facebook. The aim of these sponsored ads is to target users who may be interested in what your business offers. You do have to pay for the ads but large sites like Facebook have a way of ensuring your ad is targeted at the right people. The key to getting this right is to constantly monitor how well your ads and SEO are doing. You will undoubtedly have to make changes from time to time because shoppers habits change from time to time.
Helping your ecommerce store to grow will be easy once you get the hang of it. Concentrate on figuring out what works well for you and maintaining it. You should also strive to improve the things that aren’t working well and seek professional advice when you need it. E-commerce gives you a world of opportunities at your fingertips, so make the most of them!