Choosing The Right Platform For ECommerce Success

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There are loads of ways to build a website in the modern world. Gone are the days of being restricted to a handful of different platforms, giving you the chance to expand your horizons and choose the system which is right for you. With the flexibility, though, comes a very challenging choice. To help you out, this post will be exploring four of the most popular ways to build an ecommerce website, giving you the chance to pick one which will serve you well for years to come, even if you have no experience in this field.

Shopify

Shopify hasn’t been around for as long as the other options on this list, but has the benefit of including loads of new technology which you won’t find elsewhere. Point of sale devices, for example, can be configured to work with this system without the need for additional software or plugins, making it extremely valuable to those running a physical store at the same time as their website. Along with this, it is probably the easiest to build with when you first start getting on with it. Unfortunately, you can’t choose to host it by yourself.

WordPress

Being the most popular website platform in the world, a lot of people assume that WordPress is the best option for ecommerce, too. In reality, though, this system can’t handle products on its own. Instead, it needs a plugin like WooCommerce to go alongside it before it will be able to help you to start selling. This makes it a little trickier to get started, but will give you vast scope when it comes to making the site look how you’d like it to. For a lot of developers, this will be the go-to when it comes to making your site for you.

Magento

Like WordPress, Magento has been around for a very long time, and is serving as the basis for a huge range of stores around the world. Even some of the biggest companies out there, like Walmart, have used systems like this in the past. This shows that it is very powerful. Along with this, it can be used with the Bootstrap development platform, giving you near-endless possibilities when it comes to styling your store. As a downside, you will probably have to learn some programming skills to use it effectively.

Starting From Scratch

Finally, as the last area to consider, it’s time to think about starting from scratch with your website. This is the only way to make a site look truly unique, but will almost certainly require the help of a digital agency to get done, making it more expensive than other items on this list. A lot of people don’t recommend going down this route, but it can still be very useful if you have clear direction with site you’d like to have built.

Hopefully, this post will inspire you to start working harder to find the right website building platform for your ecommerce store. This sort of site is very different to a blog or information based application, making it worth putting some serious time into getting it right.

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