Five Online Tools You Need in 2018 to Improve Your Home Based Business

If your New Year’s resolution contained a promise to yourself that this year will be your best yet, you need to start working smarter and not harder, making the best use of the latest technology. Whether it is accounting that takes up too much of your time, or you have a slow system, maybe you are struggling with social media marketing, you need to start using one of the systems below to increase your productivity in the new year.

#1 Google Suite

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In case you often work on the go, and would like to keep an eye on your team, finances, and reports, you can take advantage of the cloud based software suite designed by Google. If you open an account, you can use all your regular applications, including word editors and Excel spreadsheets, and collaborate with clients and colleagues from anywhere, given that you have a fast internet connection. You can save money and time if you use Google Suite for collaboration, conferencing, and even taking payments.

#2 Buffer or Hootsuite

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If updating your social media accounts and sending out messages takes a lot of time, you should automate the process in 2018. There are several social media post schedulers that offer detailed statistics of your account and your audience. Take the guesswork out of your social media marketing, and engage with your potential customers better on an autopilot. The most popular systems used by small businesses are Hootsuite and Buffer.

#3 Google Analytics

You will need to keep an eye on the rankings of your website and the behavior of your customers. Setting up an Analytics account for your website is not hard, and will not cost you a penny. You will soon start getting detailed statistics of the location of your visitors, the site’s bounce rate, and engagement level. This will help you decide on adjustments that will improve your overall conversion rates.

#4 CRM Systems

When your business starts growing, you will have to make it easier for customers to contact you. Customer relationship management systems have been around for a couple of years, and help you serve the needs of your market better. You can access the platform on your mobile devices, which is very handy when your computer is down and you are waiting for the Mobile Computer Repair company to come and fix it. If you have the app installed, you will not miss customer queries.

#5 Slack

If you have a team you manage remotely, you should get a Slack account. The latest collaborative system allows you to send and edit files, make calls, and create workspaces on the cloud. You can install the app on your mobile devices, so your team can stay in touch even if you are on the go.

Today’s advanced technology based on the cloud and app development allows entrepreneurs to save money and time, focusing on the most important tasks in their business. Start taking advantage of the systems offered to make 2018 your best year ever and have more free time.

Dan is an award winning digital marketer and marketing columnist based in the United Kingdom. He has a real passion for digital communications, Hull City and innovation.

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