Every business owner is eager to find ways to increase the number of purchases in their company. This is just common sense. More purchases equal more money which brings big smiles right? Great, but how do you do this? Often, it’s easier said than done because you need to know what customers want to see and what they don’t. But, there are actually some really simple ways to increase the number of purchases, and that will deliver the results you want. Let’s look at some of the possibilities you may not have considered.
Increase Payment Options
The first step we recommend would be to make sure that you are offering your customers as many choices of payment as possible. Let them pay by Paypal, different currencies, debit, and credit or anything else you can think of. It’s not too early to start thinking about Bitcoin payment solutions for some businesses.
As well as offering them different ways to pay, make sure that you are giving them different platforms that they can use to complete payments as well. There are plenty to choose from here including apps, social media and a payment system built into your website. Offer them all the options, and you will increase your purchase levels, we guarantee it. Customers want to interact with your company on their terms, not yours. Solutions like this are available with the software of companies like BlueSnap. You can get an all in one payment integrated system, guaranteed to make things easier in your company.
To make sure that customers are buying from your site, you need to ensure that there is nothing deterring them. The best way to do this is to look at A-B testing. With A-B testing, you can run two versions of the site showing one to on half of the customers and one to the other. On the second site, minor details or even major details are changed to see if they have an impact. If they do, this can be altered on the prime site to increase sales.
It’s always worth doing this because you’d be amazed by the small details that can make all the difference here. Even the color of a title can be enough to make some customers think twice about buying from your business.
Finally, a lot of marketers will tell you that email promotion is dead. This isn’t true, and according to the latest surveys, email marketing is alive and well. It’s also highly effective if you take the right approach. You need to make sure that email marketing is targeted and personalized for specific groups of customers to get the greatest effect here.
As well as this, you need to make your customers feel safe. Offer them deals and opportunities that they won’t be able to find anywhere else. Show them that they matter to you and your business. This will give you repeat purchases from customers who will buy your products because they have already bought them before. After all, that’s probably how you picked up their email.